"Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom."
This is what Sao Paolo Brazil has decided to do by passing a mandate that makes it illegal to advertise in the city. This includes billboards, on transportation, and even banning blimps. I love the idea.
Tony De Marco has taken photos documenting the new city. Click on the image above to view his flickr shots.
1 comment:
i read about this a few weeks ago.
i really like the idea of not having advertisements in cities... however in reality i can see it being almost "bad." everything would look so barren and colorless... both extremes suck i suppose.
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